Media Release: Well dressed and reliable non-smokers come out top as desirable dates

A sense of humour may be a traditionally popular priority for singles, but physical attraction tops the list of ‘must have’ attributes for the majority of daters surveyed by Dateline Platinum. 55% of people claimed that this was the most important quality in a potential partner, with ‘financial or professional success’ coming first for just 23% of respondents, and ‘shared views’ for 22%.

A pre-date wardrobe check is more essential than an obvious gym membership, with 56% rating the effort a date has put into their outfit as more important than how fit they appear (just 22%).

Of course, there are plenty of dating don’ts to bear in mind too. Lacking reliability and smoking come a close joint first in ways to turn off a potential partner (rated by 38% and 31% of respondents respectively), and children from a previous relationship are a deal breaker for 10% of single people.

Eddy Ankrett, chairman of Dateline Platinum, commented: “Every individual, and every relationship, is different. However, it is interesting to see some clear trends when it comes to the things that people find attractive or unattractive in a new partner. Looking your best, and not letting a new partner down are priorities for a high percentage of single people – important considerations for anyone looking for love!”

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